During a mini vacation at the Gold Coast over the Easter weekend we went to what seemed like a nice Italian restaurant called La Porchetta. The first thing I noticed when we sat down was just how dirty the menus actually were. There was so much crap on them I could scrape it off. I was instantly turned off and I hadn't even ordered yet.
What things are you doing (or not doing in this case) that is making your clients regret their decision to buy from you? How can you turn this into a benefit / selling point over your competitors?
